Fine names create fine brands!
Names are the anchor of brands because they offer the clients the elemental direction. They communicate individuality, value and differentiation and are the central ingredient for brand management. For this reason one of our core competencies is the development of names for businesses, products and services. Brand Ambassador® also serves in this field as an appropriate research tool. It helps our consultants to find out all about the associations that accompany a new name. With the aid of a special naming software and in a multiple step creative procedure we develop names that match our clients`needs. International application and legal protection are as important as uniqueness, memorability and graphical implementation of the brand name.
Systematic creation of a concise name
Names are the anchor of brands because they offer the clients the elemental direction and are the most important perceivable part of a brand. As a branding agency we work systematically on the creation of a new name for a brand. We develop names with a creative procedure and the aid of a special naming software. The result: Psychologists, cultural anthropologists, linguists and jurists work together in order to create the best possible best name for our clients.
The 7-stepnaming procedure:
1. Step
Briefing of the naming agency |
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2. Step
Analysis (of the market, the client, competitors, the products, the company, etc.) |
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3. Step
Creative Phase (computergenerated and creative thinkers) |
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4. Step
First check and definitions of the name pool and name tests |
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7. Step
Legal announcement of the name |
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