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We know the market Apart from brand analysis we also conduct classical market research. With our broad spectrum of qualitative as well as quantitative methods it is possible to obtain fundamental and up to date information, which is elemental for a successful brand strategy. Quantitative Analysis: > Image analysis > Customer satisfaction / customer relation analysis > Investigation of the level of awareness > Pretesting of advertising campaigns > Evaluation of advertising campaign / advertising impact > Group discussion Qualitative analysis: > Open interviews > Content analysis > Hermeneutical evaluation > Psychological in-depth interviews > Consultation of high potentials and B2B > Focus Groups With the flexible use of these methods, we offer you an individual market research tailored to your needs. Together with our partners we conduct European and international market researches. |