Brand strategies have to be as robust and durable as houses. For this reason we develop brand strategies along the lines of architecture. This is what we call the principle of the brand-house. The roof accounts for all components such as name, logo and corporate design. The basis reflects all coginitve and emotional contents of the brand.
Within the framework of brand analysis we examine the brand roof and the brand basement with Brand Ambassador®. The outcome is the brand house, which - depending on the question- depicts the essence of the brand and defines the point of departure for your brand's strategy.